For many of us here in ‘the west’ the Christian cross is a well-known symbol.
Like me, I expect many people would be extremely surprised to discover that a brand symbol, around 100 years old, is more widely known than Christianity’s symbol, upon which Jesus was reportedly crucified.
Besides the obvious interest in this fact from a ‘trivia perspective’, it is fascinating for a number of reasons which include:
1. The pervasive nature of Christianity in our society leads to surprise that this situation could occur.
2. Christianity, despite claiming to have a wonderful and critically important message, is much less meaningful, relevant and powerful than most might tend to think; especially adherents of the Christian faith.
3. A focus on quality, delivering results, listening to people, innovation and making a difference in people’s lives not only matters, it also permits entry into the deep collective psyche.
If we look at this another way, we must ask ourselves: How can a modern brand – a product – in grain itself so deeply in our collective psyche that it surpasses the Christian cross?
Permit me to suggest an answer…
The brand of course deserves its reputation, however Christianity, due to, and according to, its claims, should be much more relevant to people than a product. Christianity is not, which is due in significant part to the behaviour of Christ’s so-called followers.
If they, the Christians, cannot be a good and powerful ‘living epistle‘ (an example, a kind of advert) for ‘the way of the cross’ (Christianity) and all it stands for, then it is no surprise that a three-pointed star is more recognisable.
In the end, it is results that tell, the fruit that is produced. The Bible tells us: “by their fruits you will know them“.
It is better to be a ‘knower’ than a ‘believer’. Another reason a product brand is better recognised than the Christian cross, is the Christian belief system is yet another man-made religion which, among other things, lacks the power to deeply affect people in the right way.
Once, many years ago, I was a Christian minister. During my involvement with churches I came across a few genuine, sincere and loving people, however most were not. Even from the beginning I realised that a key life focus must be to find truth and wisdom, whatever the cost. I was often heavily persecuted by Christians because I was sincere and genuine. While involved with the church I came across Shamanism (there are some significant aspects of Shamanism in church/Christian practices) and through Shamanism connected with real spiritual/philosophical/psychological experience. I would have missed it had I not had a love and hunger for truth deep down in my psyche. Shamanism by the way, is humanity’s original spirituality; around long before religion came along messed things up. All religions and spiritual practices contain elements of Shamanism – it’s the additional error that causes problems. In fact, one definition of mental illness is: “a condition which causes serious disorder in a person’s behaviour or thinking” – religion does just that. We see the fruit of it everyday. Madness dressed up as religion. Religion sucks.
Oh, yes, you wanted to know which product brand is more recognisable than the Christian cross?
The symbol – a three-pointed star – appears on the front of one of my cars:
1. “The Mercedes-Benz brand is one of the most powerful brands in the world – and almost certainly the most powerful automotive brand. It’s symbol (or Logo), the ‘three-pointed star’, though less than a hundred years old is better recognised around the world than the Christian cross”. [easyazon_link identifier=”047001802X” locale=”US” tag=”amzn06a-20″]Enduring Passion: The Story of the Mercedes-Benz Brand[/easyazon_link] By Leslie Butterfield; one of the world’s most recognised branding experts.
2. Yes, Freyja was very quick, though for legal reasons I never got find out just how quick! More info: Why We Need To Support Our Police. Freyja was a car you ‘wore’, and was a joy to drive.
3. Shamanism is not a religion.